You may have heard the term “email marketing” before, but you may not understand what it means. Many businesses today use email marketing as a powerful technique to expand and reach their audience. Chances are that you regularly receive the automated emails that companies send when you sign up for their email list. So why should you care about email marketing? effective email marketing can convert prospects into customers, and turn one-time buyers into loyal, raving fans.
What Is Email Marketing and How Does it Work?
Email marketing is the process of sending tailored messages with your value proposition to targeted consumers via email. It also includes the process of creating, testing, and maintaining promotional emails. Email marketing can be used to boost sales, strengthen brand loyalty, and communicate important information. It’s a type of direct marketing that was once used to mass-market products but now has shifted to a more personalized approach.
Email marketing can also be used to gain customers’ trust over time and convert them into repeat customers. Any successful business owner understands that repeat customers are the key to long-term success. Regularly satisfied customers will be likely to tell their friends about your company, leave good online reviews, and so on. It’s also a good way to keep your customers up to date on new products, sales, and special offers that you’re running. People want to be kept up to date on your brand in real-time and email marketing is one of the most effective ways to do so.
Why is Email Marketing Important?
Now that we’ve covered what email marketing is, let’s talk about why it is very important for your business. Email still remains the most effective way to nurture leads and increase customer loyalty even in light of the rise of social media. There are many reasons you should make email marketing one of your top priorities, but here are 3 big ones:
1. Email is the #1 communication channel. A whopping 99% of consumers check their email on a daily basis. This is something that can’t be said of any other communication channel, making it the widespread form of marketing that businesses can use. An added bonus is that it requires minimal costs.
2. You have complete control and ownership over email marketing. On any social media platform, your account—along with all your posts and followers—could be suspended or deleted at any time, for any reason, without notice. However, you own your email list and no one can take those leads away from you.
3. Email leads to more consumer purchases than any other platform. People who purchase products advertised via email spend 138% more than those who do not receive such offers. In fact, email marketing has a 4400% return on investment which is enormous! Emails even do a better job at converting consumers than social media; an email’s average order value is at least three times higher than that of social media.
Put simply, email is one of the best ways to make sales online, increase your loyal customer base, and keep people informed about your product or service.
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