SaaS Video Marketing: Growing MRR in 2025

Do you know how many people watch videos worldwide? Nearly 3.4 billion. Amazing, right? The world of online presence building is changing faster than a viral TikTok. In case you’re still relying on static ads and blog posts, you might be missing out on the most powerful tool of 2025: SaaS video marketing. 

The number of people watching this kind of content is rising every year, so marketers are using this format more than ever. Just last year, more than 191 billion US dollars was spent on such ads. 

Here’s how you can use video marketing to scale your SaaS business.

Why SaaS video marketing is a must-have in 2025

Video content is soon going to dominate internet traffic. Long gone are the days when consumers were happy to watch static images or read text-heavy pages. They are more comfortable with digestible, engaging, and highly visual content, as long as it’s not too long. SaaS companies can benefit from visual marketing since it presents their product’s value in a desirable and engaging way. 

Are you worried about costs and scalability? Well, you don’t have to. There are plenty of tools driven by AI that can help you create fabulous content without blowing your budget, if not for free. 

The key elements of a winning SaaS video marketing strategy 

Personalized outreach 

You don’t have to send generic emails anymore. They often get ignored anyway, so why not step up to the next level? Make a video that will engage your current and potential customers and show that you took the time to speak to them. You made an effort that will certainly be appreciated. 

This move could be a real game-changer for your business and the way you address the people. Response rates are going to be higher as well. It could add an emotional layer as well. 

How can you personalize your videos? Make them more relevant to their purpose or their cultural background. For instance, in a world where proper technology is just a click away, you can use AI talking head free software. 

It’s fast, it’s neat, and you have multiple choices–over 230 talking heads, more than 140 languages, all done amazingly lifelike. Some tools you can even use for free if you opt for shorter videos, which you probably should because most people love short and to-the-point content. 

Create killer SaaS explainer videos  

You might have the best product or service ever in the whole wide world, but if nobody knows how to use it, is it really of any use? The best step you can take is to make product demos or tutorials. 

Show the viewers how your product works, but don’t stop there–tell them a story while accentuating the real problems your software can handle and solve. However, don’t overflow it with technical jargon. Rather, focus on demonstrating the user interface in action. 

Keep in mind that concise videos under two minutes work best. Attention spans are short, and people remember best if you get to the point quickly while telling them about key functions in a way that is both informative and compelling. 

The final touch? A strong call to action. Don’t leave viewers wondering what to do next–invite them to follow you, send a message, or try out a demo for free, if that is the option. 

Best SaaS explainer video tools

Check out the SaaS video marketing tools below to create killer product demos that engage audiences and introduce your SaaS effectively.

Guidde

Get 25% off on Guidde by subscribing through the NachoNacho SaaS marketplace.

Guidde is an AI-powered platform that helps SaaS businesses create how-to training videos, explainer content, and product demos with ease. By automating the video creation process, Guidde enables teams to generate engaging, multilingual videos 11x faster than traditional methods. With features like automatic storyboarding, text-to-audio in 100+ languages, and interactive call-to-actions, it streamlines video production for customer support, onboarding, and product documentation. Seamless integrations with Zendesk, Notion, Slack, and Salesforce further enhance its usability.

Guidde offers a Free plan for up to 25 videos, a Pro plan for unlimited videos with watermark removal and export options, and a Business plan with advanced features like voice generation, video privacy controls, and analytics. Pricing details can change, so it’s best to check the Guidde website for the latest updates.

Storylane

Get 20% off on Storylane by subscribing through the NachoNacho SaaS marketplace.

Storylane is a no-code platform that enables B2B marketing and sales teams to create interactive product demos and guided tours with ease. It helps businesses drive product-led growth (PLG) by embedding product tours on websites, using demos in email campaigns, and providing prospects with personalized, clickable demo experiences. For sales teams, Storylane enhances live demos, creates customized leave-behinds, and ensures consistent demo flows to accelerate deals. Pre-sales teams can also scale demo creation without the need for complex environments, making it easier to deliver tailored product experiences.

Fable

Get 30% off on Fable by subscribing through the NachoNacho SaaS marketplace.

Fable is an interactive demo platform that helps B2B marketing and sales teams showcase their product’s value before prospects even buy. By enabling personalized, no-code demos, Fable shortens sales cycles and boosts conversions. It integrates seamlessly with CRMs, analytics tools, and marketing automation platforms to streamline the go-to-market (GTM) process. Sales and pre-sales teams can create tailored, persona-based demos in just a few clicks, while marketing teams can leverage interactive experiences to activate more users and drive engagement.

Fable’s pricing starts at $40 per creator/month for the Startup plan and $100 per creator/month for the Business plan, which includes advanced demo editing, analytics, branding, and integrations with Salesforce, HubSpot, Zapier, and more.

Use explanations for maximum clarity 

Yes, you can always create videos overwhelmed with technical details, and they are kind of important, but ask yourself what percentage of your current and potential customers are going to understand all of that? No worries, you can keep the high-tech detailed explanation and offer it at their will, but let’s try something simpler for starters. 

You can make a great explainer video to break down the features of your software, for example. Focus on specific points and actions, on an intuitive way of usage, on the trouble it can solve, and on how it’s beneficial in their business. Throw them a real challenge and then present a solution in the form of your product. 

No need to highlight the problems only–give a simple step-by-step solution too. Make it direct and easy to follow. The goal is to make the audience understand exactly how your SaaS product works and makes their lives easier. That will motivate them to take the next step. 

Harness the power of customer testimonials 

Have you noticed, when you go to a product website, how many customer testimonials are there? They bring a powerful message, the one you shouldn’t cast away lightly. Sure, let people know what your product can do; everybody does that. 

However, don’t miss an opportunity to let the real people do the talking, too. A strong testimonial video shares opinions and real-world success stories and shows what kind of impact your software has had on individuals as well as businesses. 

To make it more impactful, you can include actual data or ROI stats that prove the claims. The key to success in this aspect is to let people speak from the heart. If you acquire a script or make their testimonials overly polished, that might sound forced. The best is to let them be genuine. 

Go live for instant engagement 

Having pre-recorded content is great. You can send it at your request, knowing that will answer most of the questions. But going live can make an interactive experience where viewers can participate, ask questions, whether during the presentation or after, and get immediate responses. 

Bonus points if you record the live session and send it to participants in case they need to review what they learned. This way, you’re more approachable and build trust. 

Also, you can host live Q&A sessions where you can address common concerns and clear up any confusion. When introducing new features, you have a unique opportunity to highlight them in real-time and show how exactly they work. 

Webinars with industry experts can bring credibility and valuable insights that set your brand as number one in the field. When done properly, lives might turn passive viewers into active participants, which brings a sense of community around your product. 

If you’re looking for a SaaS webinar platform, check out Hubilo (15% off on the NachoNacho software marketplace). This all-in-one webinar streaming tool gives you all the tools to launch webinars that drive revenue. Hubilo increases your attendance with 1 click login, automated email reminders, automated calendar blocks, and much more. It also gives you other features such as live CTAs, third-party apps, polls, chat, and reactions, and automated repurposing. With this last feature, your webinar can then be transformed into blog articles, social media snippets and more. This way, you can squeeze all benefits from every webinar you do.

In fact, we recently did a webinar with the founder of Hubilo, chatting about the best practices for launching webinars:

See more NachoNacho webinars here.

Optimize for SEO and social media 

You could have the best video in the world, but if no one is there to see it, it’s like throwing a party without guests. Use keyword-rich titles and descriptions that have the power to improve search rankings. You want potential customers to find your videos easily. 

Add captions. Many people watch videos on mute, especially on social media, and you want your message to be heard and read. Subtitles are a great feature for the hearing-impaired. And for those who don’t speak your language and want a global audience, you can add subtitles in different languages. 

Another answer is distribution. You have many options: YouTube, LinkedIn, X, Facebook, Instagram, TikTok, and god knows how many options abroad. Each platform has its own rhythm and algorithms, so make sure to set your content to match them. The more views and actions, the better. 

How to scale SaaS video marketing without losing your mind 

As in everything, the key is to work smarter, not harder. In this case, don’t be shy of using automation, planning, and repurposing your content for maximum impact. There are a lot of AI-powered tools that can help you create your videos and spread your message. 

When it comes to sharing it on different social media, which often requires cutting it into snippets and reels, AI can help with that as well. Proper tools can stand in for an entire production team, while in reality, you’d be only having one or two individuals and some tech on your side, without sacrificing quality. 

If you feel overwhelmed and disorganized at times, think about a content calendar. You don’t have to come up with ideas every week if you have a monthly plan in advance, aligned with product launches, industry trends, and holidays.

Repurposing is also important. A single video can be transformed into many content pieces, which only maximizes its value. For instance, longer videos can be cut into smaller ones and posted as a series of videos on Instagram or TikTok. Transcripts can become blog posts. Quotes can be great material for X and Facebook. 

And don’t forget tracking metrics. Whatever strategy you have, you can change it and refine it at any time based on analytics tools. These tools follow watch time, click-through rates on CTAs, drop-off effect, and overall conversion rates from campaigns. Take a look at the data, see what’s working and what’s not, and optimize future content for even better results. 

No more headaches 

SaaS marketing has so much to benefit from adding video content. And it doesn’t need to be as overwhelming as it might seem. 

Simply focus on automation, smart distribution, and efficiency, and the results won’t disappoint you. The important part of your strategy is to know what works best for certain places and people and how to use it. Proper tech will save you time and help with creation.

In no time, you’ll see impressive growth without losing your mind.