Connectd and NachoNacho Bring Together Founders, Advisors, and Smarter Software Spend
NachoNacho.com, the world’s largest SaaS and AI discount marketplace, is excited to announce a new strategic partnership with Connectd.com, the leading global fractional talent platform connecting founders with advisors, fractional executives, and Independent Directors.
The collaboration brings together two highly complementary communities with significant overlap in startup founders, operators, and growth-stage businesses seeking both cost-efficient software and strategic talent connections. “Partnering with Connectd is a natural fit because we serve the very same founders at critical stages of their growth.” said the CEO of NachoNacho. “Our users are constantly looking for smarter ways to scale- whether that’s through better software or better access to advisors.”
Roei Samuel, CEO of Connectd, added, “Connectd and NachoNacho share a deeply aligned mission to empower founders and fractional experts with the tools, resources, and networks they need to succeed. This partnership creates real, immediate value for our overlapping user bases by combining software savings with unparalleled access to strategic fractional talent.”
This partnership is more timely than ever as the rise of fractional work has exploded in the last few years, resulting in fractional experts and advisors working as many as six jobs, with every job needing a new set of tools to do the job right.
The Rise of Fractional Work: Six Jobs, 25 Hours a Week
As more employees pursue flexibility over higher earnings, a growing number of professionals are embracing fractional work, managing multiple roles while still maintaining control over their time.
Michael Horsley is a prime example. Balancing six positions, including strategic adviser, mentor, non-executive director, and chief operating officer for an online grocery service, he works just 25 to 30 hours weekly. Though his portfolio career involves high-level roles, the work is less about making more money and more about gaining autonomy.
After being made redundant from a software company, Horsley decided to move away from the traditional career path and intentionally create a career that allows him to bring his expertise to multiple organizations. “It’s not about retiring early, it’s about having control over my work and focusing on areas that genuinely interest me,” he shares. “I enjoy the variety and the chance to work with founders, helping them grow their businesses and directly see the impact of my contributions.”
The trend of fractional work, where professionals split their time across multiple employers, is on the rise. Lucy Standing, founder of Brave Starts, a support network for older professionals, notes that there’s a significant demand for these flexible opportunities. “There’s a growing desire, particularly among mid-career professionals, to leave behind traditional full-time jobs and build a portfolio career that offers more variety and control.”
Julia Townsend, a fractional CFO, also exemplifies this shift. After returning from maternity leave, she started working part-time for smaller businesses, offering senior-level financial expertise without the commitment of a full-time role. “It works for both me and my clients. They get high-level expertise without the full-time cost,” Townsend explains. “It’s a win-win.”
Now, with her children grown, Townsend enjoys the additional perks of fractional work, including more time for personal activities like traveling and attending cultural events. “I now take around eight to nine weeks of holiday a year, something that full-time employment never allowed,” she says.
What is Fractional Work?
Often confused with freelancing, fractional work is different in that it involves senior roles with strategic and operational input, typically in fields such as finance, HR, legal, and operations. Unlike consultants, fractional workers are embedded in the business and contribute to both planning and daily execution.
Roei Samuel, CEO of Connectd, explains, “Fractional work is more than just fulfilling a temporary project. It’s about being part of a company, contributing to its long-term strategy while only working part-time.”
This flexibility is particularly appealing to those in their mid-life career stage. Many fractional professionals juggle several roles, combining strategic work with personal projects, part-time employment, or even volunteer work.
Why More Businesses are Turning to Fractional Workers
For businesses, fractional workers provide an efficient solution, bringing in high-level expertise without the financial burden of full-time hires. During critical phases, such as product launches or market expansion, companies can increase their fractional workforce and scale back during quieter times.
Samuel adds, “This model helps smaller companies compete with larger enterprises while maintaining financial agility.”
How to Find Fractional Work
Fractional roles are often not advertised on traditional job boards, making networking and personal connections essential for finding opportunities. “Fractional roles are usually crafted, not found,” says Standing. “They often emerge through relationships and reputation rather than formal job postings. “Platforms like Connectd are increasingly connecting professionals with fractional opportunities.
It’s also important to maintain a strong online profile, especially on LinkedIn, and showcase your expertise through testimonials or a portfolio of past work.
Written by Andres Muñoz
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