What Customers Really Want: AI vs. Human Support

ByAndres Muñoz Last updated:

This email goes out to 300,000 SaaS & AI founders, tech SMBs, investors, service providers, agencies, and B2B thought leaders who are part of the NachoNacho ecosystem.

When you’re a startup or small business, every customer counts. But so does your time. You want to respond quickly, scale support as you grow, not let any lead fall through the cracks, and still sound like a real person.

That’s where many businesses hit a wall. Here’s how you can do it the right way.

What Customers Really Want: AI vs. Human Support

🤖 Customers Expect Speed

Your customers are comparing your support to the biggest startups out there. Now they expect:

  • Fast answers, any time of day
  • Self-serve options that actually work
  • Consistency across channels (chat, email, etc.)

And they won’t cut you slack just because you’re “still small.”

That’s where AI shines. Automating FAQs, routing tickets, and giving customers answers in seconds. More on how to do these things below.

🙋 The Human Touch Still Wins Hearts

When things get messy, like when there is a critical bug, a billing error, or a frustrated user, people don’t want canned replies or feel like they’re talking to a bot. They want:

  • A real person who can demonstrate their attention to the matter
  • The ability to explain something in their own words
  • A sense that someone is actually solving their problem

The support team shouldn’t lose their time with easy fixes that an AI tool like Zendesk can automatically solve. They should be available as soon as an important issue is reported.

🚀 How To Make It Happen with Zendesk

Getting started doesn’t require a huge support team or a long setup. With Zendesk, you can:

✅ Launch AI-powered bots that answer FAQs instantly (no code needed)
✅ Set smart routing rules so urgent tickets go straight to the right person
✅ Add self-serve help centers that evolve as your product grows
✅ Connect all your channels so conversations flow smoothly across chat, email, and more

And with NachoNacho, you can get 6 months free on Zendesk.

🤖 Improve Your Chatbots

Check out our recent NachoTuesday webinar featuring Hunter Zhao, Founder of GPT-Trainer to learn more about how to make chatbots into great strategic assets. Click below to watch the full video.

And remember that keeping a customer is always easier than getting a new one.

Save on SaaS and Services

Zendesk

Save up to $5,000

6 Months Free

Zendesk is a service-first CRM company with support, sales, and customer engagement products.

Remote

Save up to $25,164/year

15% Off. All Plans. First 2 years.

Remote offers international payroll, benefits, taxes, and compliance for businesses big and small.

Pickaxe

Save up to $2,154/year

30% Off. All Plans. 12 Months.

Build, deploy, and embed AI tools on your website, or launch them as web apps, and monetize.

GPT Trainer

Save up to $3,454/year

20% Off. All Plans. Forever.

GPT-Trainer is an AI agent platform that empowers businesses to automate support, qualify leads, and manage knowledge.

Forwardly

Save up to $2,500/year

$0 Per Month Subscription

Running a business is hard. Your payments shouldn’t be. Set up Forwardly in under 5 minutes with no subscription fees.

Deel

Save up to $21,564/year

15% Off. All Plans. Forever.

Deel handles your worldwide compliance, payroll, and HR in 150+ countries, so you can fast-track global expansion.

Featured Partner Event

Best,
The NachoNacho Team


If you would like to receive the latest deals added to NachoNacho, make sure you sign up for our newsletter below. We’re adding amazing software discounts you can’t miss!

Sign up for our newsletter

Similar Posts