Good news, you don’t need to do all those tedious manual marketing tasks anymore. With the right marketing automation tools, you can put those tasks on autopilot while you focus on the strategy.
To help CMOs and other marketing professionals discover software to grow their brands, we’ve created a list of some of our favorite marketing automation tools for different categories. No matter if you’re looking to automate email campaigns, social media posting, engagement workflows, or SEO, in this list, you will find a tool to help you.
Plus, we’ve added the pricing information for each tool and the discounts available. This way, you can make the best decision and spend less than you have to.
Let’s get started, here are the tools we’ll talk about in this guide:
Top Marketing Automation Tools for CMOs you need in 2023
Feel free to click on the section or tool you’re most interested in.
Table of contents
- Top Marketing Automation Tools for CMOs you need in 2023
- Features to look for in marketing process automation software
- All-in-one marketing process automation tools
- Social media automation tools
- Email marketing automation tools
- SEO automation tools
- What are marketing automation tools?
- Benefits of marketing automation software
- How to choose the right marketing automation software tools
- Why CMOs need automated marketing tools
- Final thoughts on marketing automation tools
Features to look for in marketing process automation software
Marketing automation tools can help businesses with SEO, social media, email marketing, personalization, and much more. So, the features you can find are very diverse. These are some of the most popular things you can do with the software in this list.
- Email marketing automation: Send personalized, automated emails to customers based on triggers such as sign-up, purchase, or abandonment of a shopping cart.
- Social media management: Schedule and publish social media posts, as well as track the success of those posts through metrics such as likes, comments, and shares.
- Lead generation and scoring: Track and prioritize leads based on their engagement with your website, email campaigns, and other marketing efforts.
- Landing page creation: Create and customize landing pages that are optimized for conversion with features such as web push notifications and personalized journeys, as well as A/B test different variations to see which is most effective.
- Customer segmentation: Segment your customers based on specific criteria, such as demographics, behavior, and purchase history, and send targeted messaging to each segment.
- Personalization: Personalize the customer experience by using customer data to create custom experiences, such as personalized website content, product recommendations, and more.
- Analytics and reporting: Track and measure the effectiveness of marketing efforts through detailed analytics and reporting, including real-time tracking and historical data.
- SEO automation: Optimize your website for search engines through automated tasks such as keyword research, meta tag generation, and broken link checking. This can help improve your search engine rankings and drive more organic traffic to your website.
All-in-one marketing process automation tools
In this section, we’ll give you an overview of some marketing automation tools for small businesses and large companies that do a little bit of everything. With them, you can automate various marketing campaigns and offer personalized automated experiences to visitors.
User.com is an all-in-one marketing automation software that gives you many features to optimize every stage of your sales pipeline. You can use it to track the behavior of people visiting your website and use this data to provide personalized customer journeys. Easily build workflows that get triggered when a visitor does a specific action. Segment your audience, track product interactions, recommend products, send email campaigns, add a live chat to your site, utilize web push notifications, show pop-ups, and much more.
Plus, all your interactions with your prospects and customers automatically sync with the built-in CRM.
User.com doesn’t display its pricing on its website. To get a custom price, you need to contact the User.com sales team.
ActiveCampaign is a customer relationship management (CRM) and marketing automation software. It helps businesses manage and automate their sales, marketing, and customer service efforts. The software includes features such as email marketing, automation, lead scoring, sales pipeline management, and a customer relationship management database. It also includes integrations with other tools such as e-commerce platforms, web forms, and social media. With ActiveCampaign, businesses can automate repetitive tasks, personalize communication with customers, and gain insights into customer behavior.
These are the prices for the marketing plans from ActiveCampaign.
- 14 day free trial
- Lite: $29 per month
- Plus: $49 per month
- Professional: $149 per month
- Enterprise: Custom pricing
EngageBay is a CRM that helps businesses automate and streamline their sales and marketing processes. As one of the best all-in-one marketing automation software and CRM, you can easily segment your audience, build automated workflows, create landing pages, send newsletters, use live chat, engage on social media, and much more. Then, all those customer interactions get stored in your CRM. This way, your marketing team can attract more prospects, and sales reps can take them to the finish line from the same platform.
So, make sure you check out this marketing automation tool if you want to create advanced marketing campaigns and automate tedious tasks.
Below are the marketing plans offered by EngageBay.
- Free: $0 per month
- Basic: $12.99 per month
- Growth: $49.99 per month
- Pro: $79.99 per month
Social media automation tools
With these tools, you can optimize and automate your social media management. From social media scheduling to LinkedIn outreach campaigns.
PhantomBuster is one of the best marketing automation software you can use to automate much more than just social media. This platform gives you access to a collection of no-code automation tools that can scrape data from most websites, like posts, follow new users, send personalized outreach, and more. A few of the bots and tasks available through PhantomBuster for Twitter, LinkedIn, Instagram, Reddit, and other social media include:
- Auto Liker
- Auto Follow
- Hashtag Search Export
- Message Sender
- Profile Scraper
- Media Extractor
- Search to Lead Connection
- Auto Commenter
- Auto Unfollow
- 14 day free trial
- Starter: $59 per month
- Pro: $139 per month
- Team: $399 per month
Castanet is a LinkedIn automation software that allows your sales team to automate personalized outreach sequences. You can do your sequences based on Sales Navigator searches, post interactions, or manually personalize your messages to followers. With this LinkedIn automation tool, it’s easy to connect with your professional network and reach thousands of new prospects. Castanet is one of the best LinkedIn automation tools for agencies, SaaS companies, realtors, investors, or any other type of sales team.
- 7 day free trial
- Sales Pro: $199 per month
- Small Team/Agency: $499 per month
- Enterprise: Custom pricing
Publer is a social media automation tool that allows you to schedule posts in advance for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google, YouTube, WordPress, and Telegram. Other social media marketing automation tools don’t usually work with this many social networks. Publer gives you an intuitive platform to schedule posts, collaborate on projects, track results, automate RSS posting, and optimize your strategy easily. A key feature of this Instagram automation tool is the optimization of the “link in bio.” With this feature, you can add a landing page in your bio that displays up to 15 links. This way, you can promote other parts of your business on Instagram.
- Free: $0 per month
- Professional: $12 per month
- Business: $21 per month
Pronto is a video automation tool for small businesses. Generally, small business owners don’t have the resources to create high-quality video content, so they just discard the idea. With Pronto, you can get your business videos in less than 60 seconds without any video editing experience. All you need to do is tell Pronto about your project, upload your clips, and select a few styling options. Then, you will have a professional video that you can tweak as much as you want.
- Business: $199 per month
- Business Plus: $899 per month
- Enterprise or White Label: Custom pricing
Wiza is a trusted LinkedIn prospecting tool that helps businesses generate leads and build their customer base. With its advanced algorithms and powerful features, it can quickly and efficiently extract data from LinkedIn, including contact information, job titles, company names, and more. This tool is handy for businesses relying on B2B sales and identifying potential customers in specific industries or regions. Wiza is known for its accuracy, ease of use, and reliable customer support, making it a top choice for businesses looking to streamline their lead generation process and improve their sales outcomes.
- Micro: $30 per month
- Pro: $50 per month
- Growth: $100 per month
With this influencer marketing tool, you can make your search for creators a lot easier. Affable has an easy-to-use search engine with over 7 million creator accounts and 20+ filters to narrow your search as much as possible. Once you find the right influencers, you can just as easily manage the whole collaboration through the in-built CRM. Send your influencers products, track affiliate sales, export content for repurposing, create reports, and more.
Affable offers 3 flexible paid plans and a free trial. To get more information on the cost of each plan, you need to contact the Affable sales team.
Email marketing automation tools
Email is one of the most used channels and where a lot of automation is needed. With these email automation tools, you can take your outreach strategy to the next level without doing manual tasks.
Drip is a marketing automation tool that uses email and website messaging to convert more customers with less manual work. With this email automation software, you can create workflows that run automatically. And with the pre-built workflows, it’s even easier to start automating your marketing campaigns. Create workflows for welcoming customers, abandoned carts, post-purchase, birthdays, and more.
Drip also has advanced segmentation, so you can engage with people in the best way possible. Plus, you can also create forms and pop-ups, which help optimize the early stages of your pipeline.
Pricing starts from $39 per month for up to 2,500 contacts. Drip offers a 14 day free trial.
Encharge is an advanced cloud email automation tool that you can use to send campaigns to people based on what they do on your website. For example, you can set a trigger so that when a person downloads an ebook from your site, they get enrolled in an email sequence automatically. This is very helpful if you want to provide customers with a personalized journey based on their actions. Plus, you can integrate Encharge with other business tools such as Segment, Stripe, Twilio, and Intercom to build experiences even more personalized.
Pricing starts from $99 per month for up to 2,000 contacts. Encharge offers a 14 day free trial.
Moosend is another email automation software with powerful capabilities and an easy-to-use interface. With this tool, you can design email templates with the drag-and-drop builder, create landing pages, and use triggers to automate email campaigns. This way, you can create personalized journeys that convert customers faster.
Pricing starts from $9 per month for up to 500 contacts. Moosend offers a 30 day free trial.
Folderly is an AI email automation tool built to ensure your emails stay out of SPAM folders. You can use it to easily identify the problems in your emails that make them go to SPAM folders. Then, through AI and automation, you can fix those issues quickly. Once everything is resolved, you can use the platform to track email performance and deliverability. So, if any new issue arises, you can identify it and change it immediately. According to Folderly’s website, users report a 60% increase in open and engagement rates from using the platform.
Folderly Core: $200 per month per mailbox
CopyFactory is one of the best email automation tools for sales and marketing available today. Through AI, it is able to generate copy for emails, LinkedIn messages, or any other type of sales or marketing content. Plus, this sales automation tool uses personalization to craft messages that connect with prospects more effectively. Finally, you can also access AI templates to make things even easier for your SDRs.
- Free: $0 per month
- Grow: $59 per month
- Scale: $99 per month
SEO automation tools
Many businesses look for cloud SEO automation tools to help with research and content creation. These are some of the best SEO automation software you can find.
SEMrush is one of the most popular automated SEO tools for a good reason. It has powerful research features that can help you find the ideal keywords for your business. Plus, you can track your results and automate tasks such as backlink outreach and content planning. Other great features of SEMrush include SEO audits, writing assistant, brand monitoring, backlink analysis, and many more.
- 7 day free trial
- Pro: $119.95 per month
- Guru: $229.95 per month
- Business: $449.95 per month
Typli is an AI-powered writing assistant that you can use to facilitate writing. Typli uses natural language processing (NLP) to assist you in writing any type of content. You can use it to improve your website copy or write long-form blog posts. Plus, to take your SEO to the next level, Typli provides an SEO checker. This feature scans your text and provides SEO recommendations to give your content the best chance at ranking high on Google.
Typli offers a 7 day free trial and an unlimited monthly plan of $29 per month.
Morningscore is an SEO tool that combines search engine optimization tasks with gamification to help your site grow more effectively. This means that you’ll get points for doing certain things that improve your Google rankings. Combining this with the extensive feature list that includes organic keyword difficulty, keyword management, keyword suggestion, landing page metrics, keyword rank tracking, keyword research, PPC metrics, competitor analysis, website audit, backlink monitoring, and more, you get a powerful tool for SEO.
- Growth suite: $65 per month
- Professional suite: $125 per month
- Master suite: $237 per month
What are marketing automation tools?
Marketing automation tools are software programs designed to help businesses streamline and simplify their marketing processes. These tools can automate tasks such as email marketing, social media management, lead generation, and customer segmentation, freeing up time and resources for other important marketing efforts.
When evaluating marketing automation tools, it’s important to consider your specific business needs and goals. Factors such as cost, scalability, and integrations with other tools should also be taken into consideration.
Marketing automation tools offer a variety of benefits to businesses and can help improve the efficiency and effectiveness of their marketing efforts. By carefully evaluating their needs and selecting the right tool, businesses can achieve better results and focus on more strategic initiatives.
Benefits of marketing automation software
Marketing automation software offers a variety of benefits to businesses. Here are some of the key benefits of using marketing automation tools:
Increase efficiency: Automating repetitive tasks such as email campaigns, social media management, and lead generation can save businesses time and increase efficiency. This allows marketing teams to focus on higher-level tasks such as strategy and creative development.
Plus, with automation, it’s less likely your team will make common mistakes that usually come with tedious manual tasks.
Personalization: Marketing automation software can use customer data to personalize marketing efforts, such as email campaigns and website content. This can lead to increased customer engagement and a better overall experience for your target audience.
Gathering this personalization data automatically is a huge time saver.
Get valuable insights: By tracking your marketing efforts, you can understand what exactly you’re doing right and wrong. Marketing automation software provides real-time analytics and reporting, allowing businesses to track their marketing efforts and make data-driven decisions. This can improve the effectiveness of marketing campaigns and increase ROI.
Increase customer engagement: With this type of tool, you can automate engagement with your customers and prospects without any manual tasks. For example, you can schedule email sequences that are triggered once a person does a certain action on your website. This way, you can engage with them right when it matters most. This also applies to website optimization and social media.
Scalability: As a business grows, marketing efforts must also scale to meet new demands. Marketing automation software can handle increased workloads, making it easier for businesses to scale their marketing efforts as they grow.
Workflow automation tools allow your team to engage with more contacts with less trouble. This is the case because your team can just add as many people as they want to specific workflows, which will move them down your pipeline automatically.
How to choose the right marketing automation software tools
With so many options in the market, choosing the right marketing automation software can be overwhelming. But if you follow the steps below, it will be a lot easier for you to make the right choice.
Think about your budget and business needs
Before you start looking for a marketing automation tool, it’s crucial to have a clear understanding of your budget and business needs. This will help you narrow down your options and find a tool that fits your requirements. Some tools are more expensive than others, but that doesn’t always mean they are better. Consider your budget and what you want to achieve with marketing automation, and then look for a tool that fits your needs.
Evaluate the marketing automation tools in the market
Once you have a clear idea of your budget and needs, it’s time to evaluate the different marketing tools in the market. Read reviews and case studies to get a sense of how each tool works and what it can do for you. Check out the features of each tool and compare them to your business needs. Consider factors such as ease of use, customer support, and integrations with other tools you use.
Look for discounts
Why spend more than you have to on the software tools you need? You can find discounts on the best marketing automation tools in the NachoNacho marketplace. With over $1,600,000 in savings available in our entire marketplace, you can save money while still getting the marketing automation tool you need.
Most of the tools included in this list are available in NachoNacho. Getting these discounts takes only a few seconds. All you have to do to is click on the link below the pricing section of each tool and click the subscribe button. This will then take you to the NachoNacho app, where you will get access to a virtual corporate card that you can use to purchase your subscription. Then, you will get your corresponding promotion. This process is easier than you think, and it takes seconds literally. To learn how to redeem these promotions and why you need to go through these steps, check out our NachoNacho guide.
Request a Demo for the top options
Once you have a list of the top marketing automation tools that fit your budget and needs, request a demo for each one. A demo will give you a hands-on experience with the tool and help you see if it’s a good fit for your business. Pay attention to how easy the tool is to use, how well it integrates with other tools, and how well it meets your business needs.
Why CMOs need automated marketing tools
As a CMO, you are tasked with driving the growth and success of your business. In today’s fast-paced business environment, this requires being efficient, effective, and constantly adapting to new technologies and trends. One of the key tools that can help you achieve these goals is marketing automation.
Final thoughts on marketing automation tools
Marketing is all about consistency, and these marketing automation tools for CMOs can help your team achieve that. And the best part is that you can save thousands of dollars on them just by subscribing through NachoNacho!