Best Lead Generation Software of 2022

To keep your business growing, you must constantly generate new leads. However, manually finding the right prospects and their contact information is time-consuming and inefficient. Plus, optimizing your other channels for lead generation is not easy unless you have the right lead generation software.

This type of tool helps you streamline the process of finding ideal prospects and reaching out to them. But that is not the only function of lead gen tools. You can also use these software options to generate more leads through your website, email, and social media.

In this article, you will find the answer to all your questions surrounding lead generation software, as well as the top tools you can use. These tools are listed in no particular order, and they’re all worth checking out. Feel free to jump to the section you’re most interested in by clicking any of the links below.

What is lead generation software?

Lead generation software is a type of tool that helps businesses streamline and automate prospecting, engaging, and storing leads effectively. This can include finding the email address of a potential buyer, gathering contact information from online forms, improving website conversions, optimizing your social media, and more. 

You can also use lead generation software to track prospect journeys through the sales process and trigger follow-up communications. By automating the lead generation process, businesses can save time and resources while increasing the quality and quantity of their leads.

As you can see, lead generation tools are not only about getting the details of contacts in other organizations. Lead generation software also includes tools for website optimization, email marketing, social media, chatbots, and more.

According to HubSpot, 61% of marketers say that generating traffic and leads is their biggest challenge. But with tools like the ones featured in this article, it can be a lot easier.

Types of lead generation software

To know what lead generation tools you need for your organization, you need to understand the different types. The categories are inbound and outbound tools. Some companies heavily rely on one or the other, but doing both gives you more opportunities to connect with prospects.

Inbound lead generation software

As the name suggests, there are tools that focus on improving the conversion of organic visitors to leads, including your website and social media.

According to a study, inbound marketing converts 10x more leads than outbound. It takes time to build your inbound channels, but once you do it, you will be converting a lot more leads. And Lead gen tools can help you with that.

If your website is not attractive or optimized for lead generation, then few people will want to take the next step with your company.

With that in mind, inbound tools can help you build landing pages, embed forms in your website, track customer journeys, optimize content, and more.

Outbound lead generation software

The second category of lead generation tools is all about connecting with people who are not yet familiar with what you do. Unlike inbound leads, where interested people reach out to you on their own, outbound prospects often do not know anything about you.

For outbound lead generation, you need to research ideal prospects, find their contact information, and reach out to them. Naturally, since this will be the first time they hear about you, it’s important to optimize your communication.

So, outbound lead generation tools help businesses find contact information, reach out to them by email or phone, automate tasks, and optimize their communication. 

Outbound lead generation is generally more used by B2B companies.

Why do you need lead generation software?

These are some statistics that show why you need lead gen software:

With those statistics in mind, this is how your lead generation processes could look:

With a prospecting tool, like some of the ones we will talk about below, you can easily find the contact details for your ideal buyers in most companies.

Then, you can use an email marketing tool to create email sequences and follow-ups to engage with your prospects, have a great first impression, and build a relationship. Or you can do your outreach through LinkedIn.

On the other hand, for the people that reach your website, you can build an optimized landing page, create custom forms to capture their information, and track all actions within your website for future improvements.

No matter if you’re a B2B or a B2C, you can optimize every interaction with prospects to get them closer to your finish line through lead generation software.

Benefits of lead generation software

There are many benefits of lead generation software, including the following:

Get better leads

The whole point of lead gen tools is that they allow you to get more qualified leads in less time. These are a few ways lead generation software gets you better leads:

  • Through prospecting tools, you find the contact information of exactly your ideal targets, which should be more qualified. 
  • You can build optimized landing pages so that you can connect with the right people.
  • Optimized forms help you not lose the interest of potential buyers.
  • Reach out to the people that matter the most to you in other organizations directly through email and LinkedIn.
  • Chatbots can initiate the conversation with prospects quickly so you can offer a personalized customer experience.
  • Some tools offer lead scoring, which is a number that qualifies how good a lead is. That ensures you can engage with the most valuable prospects first.

Save time

One of the main benefits, for obvious reasons, is the amount of time you can save on plenty of tasks. 

Manual prospecting takes hours of research to find a few contact details. However, with a lead generation tool like ZoomInfo, for example, you can find thousands of contact emails in minutes. 

Another example is outbound campaigns. Let’s say you have 100 emails to send, you can imagine how long it will take a person to write each message and send them. In addition, you need to send 3 – 6 follow-ups in many cases. But with an email marketing tool, you can bulk schedule personalized campaigns and sequences easily.  

These are just two examples, but there are plenty of ways that lead gen software saves you time.

Get valuable customer insights

Lead generation is a crucial step in all sales pipelines. So, it’s key that you have a deep understanding of your customer journeys to maximize conversions. 

Lead generation software often includes advanced analytics that give you valuable insights into your eventual customers. This information can be used to create more targeted marketing campaigns, optimize strategies, and ultimately increase sales. By understanding who your target customers are and what they’re looking for, you can more effectively market your products or services. 

In addition, lead generation software can also help you track results and measure the success of your campaigns. By understanding what’s working and what’s not, you can continue to improve your approach and ensure that you’re getting the most ROI.

Prospecting Lead Generation Software

ZoomInfo

ZoomInfo homepage screenshot

ZoomInfo is one of the leading B2B databases and prospecting tools in the market. Its huge database includes 100 million companies, 150 million contact records, 129 million email addresses, 41 million mobile numbers, and 50 million direct dials. So finding accurate contact details from your targets becomes a piece of cake. 

In addition to the prospecting capabilities, ZoomInfo also offers a complete suite of marketing, operations, and recruiting solutions. Build advanced workflows and automation with the support of a contact database.

Pricing

Save 10% on all ZoomInfo plans by subscribing through the NachoNacho SaaS marketplace.

Contact ZoomInfo to get custom pricing for your needs, or try the Professional+ plan for free. It includes the main prospecting features.

Apollo.io

Apollo.io homepage screenshot

Apollo.io is a B2B sales intelligence and engagement platform that gives your team access to a database of over 60 million companies and 250 million contacts. With this tool, you can find the email addresses and phone numbers of the people you want to reach in any industry you want. Then, you can segment your data and put those contacts into automated workflows to engage with them.

For example, you can build a workflow with automated emails, calls, and tasks. This way, no prospect will be left behind.

Pricing

Save 10% on all Apollo.io plans by subscribing through the NachoNacho SaaS marketplace.

  • Free: Free forever
  • Basic: $49 per month
  • Professional: $99 per month
  • Custom: Custom pricing

LinkedIn Lead Generation Software

Cleverly

Cleverly homepage screenshot

Cleverly is a platform that generates LinkedIn leads for you. This means that they find ideal prospects for your business, write outreach messages based on high-performing campaigns, and perform cold outreach. Once a prospect responds, your sales team gets notified so they can close the deal. With Cleverly, you can completely automate your LinkedIn lead generation process while you and your team focus on closing more deals.

Pricing

Save 10% on all Cleverly plans by subscribing through the NachoNacho marketplace.

  • Silver: $297 per month
  • Gold: $397 per month
  • Enterprise: Custom pricing

Castanet

Castanet homepage screenshot

Castanet gives you the tools you need to automate your LinkedIn lead generation. With this platform, you can identify the right prospects, build optimized message sequences, and perform your outreach. Plus, Castanet integrates with CRMs, Zapier, Slack, and more to give you full control over your sales pipeline.

Pricing

Save 15% on all Castanet plans by subscribing through the NachoNacho marketplace.

  • 7-day free trial
  • Sales Pro: $199 per month
  • Small Team/Agency: $499 per month
  • Enterprise: Custom pricing

Lead Generation Form Software

Formstack Forms

Formstack Forms homepage screenshot

Formstack Forms is a tool that helps teams save time by simplifying data collection through online forms. Creating forms to capture lead information is simple with the Formstack drag and drop builder. Plus, to make your forms more engaging and easier to complete, Formstack offers a feature to show 1 question at a time. This makes your forms feel shorter and increases your completion rates. 

Pricing

Save 20% on all Formstack Forms plans by subscribing through the NachoNacho marketplace.

  • Free trial
  • Starter: $59 per month
  • Teams: $99 per month
  • Pro: $249 per month
  • Enterprise: Custom pricing

Typeform

Typeform homepage screenshot

With Typeform, you can create beautiful online forms to capture your leads’ information in the most engaging way. The drag and drop form builder is easy to use and highly customizable, so you can ask all the right questions. Typeform also has a library of free templates you can choose from, so it takes you even less time to create engaging forms. Plus, the platform offers a free plan that is great for small businesses.

Pricing

Save 15% on all Typeform plans by subscribing through the NachoNacho marketplace.

  • Free: Free forever
  • Basic: $29 per month
  • Plus: $59 per month
  • Business: $99 per month

Lead Generation Chatbots

Chatgen.ai

Chatgen.ai homepage screenshot

Chatbots are one of the main tools you can use for improving your website lead generation. With Chatgen.ai, you can create a bot that can have conversations with people and capture lead information automatically. Your bot can ask questions such as what’s the person’s email address, name, and needs. You’ll have all that information so your team can then engage with that person as soon as they’re available. Another key feature is the ability to create chatbots for Whatsapp, Twitter, Slack, and Facebook Messenger.

You can also program your bot to make sales within the chat or provide customer support. 

Pricing

Save 30% on all Chatgen.ai plans by subscribing through the NachoNacho marketplace.

  • Starter: $89 per month
  • Business: $179 per month
  • Business Pro: $249 per month
  • Business Elite: Custom pricing

Landbot

Landbot homepage screenshot

Landbot is a powerful no-code chatbot builder trusted by leading companies such as Coca-Cola. You can build bots that respond with text, buttons, images, videos, and other types of media to make the conversation more engaging. The bots can also use variables, conditions, and lead scoring to personalize the flow of each lead to maximize conversions. 

Landbot can also be used to automate Whatsapp conversations.

Pricing

Save 20% on all Landbot plans (except the Business plan) by subscribing through the NachoNacho marketplace.

Website

  • Sandbox: Free forever
  • Starter: $39 per month
  • Pro: $99 per month
  • Business: Custom pricing

WhatsApp:

  • Pro: $169 per month
  • Business: Custom pricing

Ochatbot

Ochatbot homepage screenshot

Ochatbot is another chatbot tool for eCommerce sites with excellent functionality to help your website generate more leads and sales. You can build chatbots powered by AI without the need to know how to code. This platform is a good option for small businesses because Ochatbots offers a free forever plan with plenty of features. Or, the company can build and manage your chatbot for you.

Pricing

Save 25% on all Ochatbot plans by subscribing through the NachoNacho marketplace.

  • Free: Free forever
  • Basic: $69 per month
  • Plus: $109 per month
  • Pro: $495 per month
  • Enterprise: Custom pricing

Other Lead Generation Tools

Leadfeeder

Leadfeeder homepage screenshot

This tool allows you to see what companies have visited your website. The people that reach your website already have some level of interest in your product or service, so it’s in your best interest to know who they are. Once you know what companies are interested, you can create a personalized plan to have the best chance of getting new deals. Leadfeeder can also help you find the ideal contacts in those organizations through their global database.

Pricing

Save 15% on all Leadfeeder plans for the first year by subscribing through the NachoNacho marketplace.

  • 14-day free trial
  • Lite: Free forever
  • Premium: $79 per month

Proof

Proof homepage screenshot

Social proof increases trust in your products and motivates people to take the next step with your company. Proof is a platform that optimizes your website with social proof notifications. For example, you can have a small text bubble in the corner of your website that says how many companies have signed up for a free trial on the last day. This would show how popular your product or service is and motivate visitors to request a free trial too.

Pricing

Save 20% on all Proof plans by subscribing through the NachoNacho marketplace.

Pricing starts from $29 per month and increases depending on the number of monthly visitors your website has. Proof also offers a 14-day free trial.

Dubb

Dubb homepage screenshot

Dubb is a platform that allows you to engage with prospects more personally and effectively. With this tool, you can create trackable video messages and send them to prospects so you can stand out and build trust. In addition, you can send email and SMS sequences, build landing pages, automate workflows, and more.

Pricing

Save 25% on all Dubb plans by subscribing through the NachoNacho marketplace.

  • Free trial
  • Starter: Free forever
  • Pro: $40 per month
  • Pro Plus: $99 per month

ActiveCampaign

ActiveCampaign homepage screenshot

ActiveCampaign is a marketing tool that lets you create and automate personalized email sequences to reach your prospects through one of the most effective channels. But ActiveCampaign is not only for email marketing. Through the powerful platform, you can create automated lead nurturing workflows that include SMS and email, build landing pages, get machine learning suggestions, create chatbots, and bring everything together in the ActiveCampaign CRM. That way, you can reach and manage all your leads from the same platform.

Pricing

Save 15% on all ActiveCampaign plans by subscribing through the NachoNacho marketplace.

  • 14-day free trial
  • Lite: $15 per month
  • Plus: $70 per month 
  • Professional: $187 per month
  • Enterprise: Custom pricing

The prices of the plans depend on the number of contacts you will have in your system. The prices shown above are based on 500 contacts.

User.com

User.com homepage screenshot

User.com offers a full suite of solutions for marketing, sales, management, and support. In the case of lead generation and nurturing it is especially effective. With User.com, you can create personalized customer journeys across email, social media, and chatbots while saving time by automating tasks. And since User.com is also a CRM platform, you can track, manage, and automate every step after you convert a new lead.

Pricing

Save 15% on all User.com plans by subscribing through the NachoNacho marketplace.

  • 14-day free trial
  • To get a custom price for your needs, contact the User.com team.

Hello Bar

Hello Bar homepage screenshot

Popups are one of the most popular methods of website optimization for lead generation. If done correctly, it can improve your conversions drastically. Hello Bar is a lead generation tool that gives you the power to easily add popups, bars with content, and floating messages to your website. These popups and messages can tell people to sign up for a free piece of content, to sign up for your newsletter, to offer promotions, and more. This gets the attention of your website visitors and improves conversions.

Pricing

Save 25% on all Hello Bar plans by subscribing through the NachoNacho marketplace.

  • Starter: Free forever
  • Growth: $29 per month
  • Premium: $49 per month
  • Elite: $99 per month

Instapage

Instapage homepage screenshot

The design of your website is critical at the moment of trying to convert visitors into leads. The page they reach needs to get their attention quickly. Instapage is a landing page builder you can use to build personalized landing pages without the need of hiring a developer. Connect with prospects and turn them into leads more effectively by using these landing pages for your ad campaigns and more.

Pricing

Save 25% on all Instapage plans by subscribing through the NachoNacho marketplace.

  • 14-day free trial
  • Building: $299 per month
  • Converting: Custom pricing

Convert more with lead generation software

Lead gen software is key for businesses looking to get more leads in less time. If you’re part of one of those businesses and you’re looking to ditch the manual processes and spreadsheets, then you should check out all the tools we talked about in this article.

Finally, remember that you can save on all of these tools and hundreds more by subscribing through our SaaS marketplace.

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