Maximize Your Black Friday ROI

Black Friday continues to be a great time for B2C and B2B companies to acquire new customers who are in the buying cycle. But the game has changed. Here’s how you can maximize your acquisition during Black Friday and Cyber Monday.

Make your Black Friday and Cyber Monday results last

🛠️ Your Black Friday Stack

These are some of the tools available on the NachoNacho marketplace we recommend to make the most out of your Black Friday promotions:

TikTok Ads for low-cost ad campaigns ($6,000 ad credits)
Semrush to get found in search engines with the right strategy ($200 off)
Indeed to hire the right talent to support your bandwidth ($200 credit)
Dripify for email and LinkedIn automation (20% off)
Instantly for email campaign automation (20% off)
Warp for payroll and HR that runs itself (50% off)
Particl for retail competitor sales + strategy tracking (15% off)
Taja AI for video generation (30% off)
Intercom for customer communications (100% off)
StockTrim for inventory planning and demand forecasting (Save $300)

🛍️ How big should your discounts be?

According to the Black Friday & Cyber Monday 2025 Executive Planning Guide from Particl, consumers continue to expect discounts in the 15% – 30% range, even in a tighter economic climate.

While B2B buyers are less impulse-driven than retail consumers, the psychology of perceived value remains the same: they look for tangible savings and clear ROI.

⏱️ Preparing for longer & more complex buying cycles

Both retail and B2B sales cycles are longer, with people taking more time evaluating the product, alternatives, etc., so to prepare:

Map out your sales cycle. Buyers may start evaluation in October, transact in November/December, and implement in Q1.
Launch your “interest-generation” and “intent-nurture” campaigns now.
Reach out to existing clients with renewal/upgrade discussions now (not just in November).

The goal is to increase interest and education before Black Friday, so when the weekend comes, buyers are prepared to buy.

List your solution on the NachoNacho marketplace and leverage our network of 300,000+ businesses to drive attention to your Black Friday promotions.

📖 After Black Friday playbook

The weeks after Black Friday are just as valuable as the event itself.

Many prospects browse, click, or sign up during the rush but haven’t converted yet. Others buy once and go quiet. The real win? Turning that short-term engagement into long-term relationships.

Next-Step Playbook:

Re-engage warm leads: Reach out to those who clicked, downloaded, or inquired during BFCM. Offer extended access, bonus demos, or limited-time pricing through early December. Recommendation: HubSpot (30% off)
Extend select promotions: Keep momentum going with exclusive “follow-up” deals for people who engaged but didn’t buy. It shows flexibility and builds trust.
Nurture new customers: Onboard fast, check in early, and showcase immediate value to prevent post-holiday drop-off. Recommendation: Triple Whale (25% off).
Collect feedback: Ask new buyers what drove their decision. Those insights guide stronger Q1 campaigns.

📈 Trends to follow

Our partner Particl has published a comprehensive report on the leading trends for Black Friday and Cyber Monday. We highly recommend checking it out. Click below to read the full insights.