Best Ecommerce Software for 2022 + Discounts

The ecommerce space is booming. Businesses are moving online to sell their products and people are more comfortable every year with online shopping. It’s even expected that by 2024, ecommerce sales will reach $6 trillion. And as the industry continues to grow, so does the number of ecommerce software out there to help you start selling online and scale. 

These ecommerce tools are intended to help starters build their websites without the need to know anything about programming, and empower scaling online stores to sell even more. So no matter the stage you are in your ecommerce journey, these tools will fast-deliver your results.

Plus, you can save big time on all of these tools because we’re including the best available discounts for each tool.

Best ecommerce tools

In this section, you can find a summary of the tools that we’ll go in-depth in this guide and all the available discounts. They are not listed in any particular order. The goal of this guide is to give you an overview of everything you need to know about these tools so you can make the best decision.

Ecommerce softwarePricingDiscount
SellfyFree: $0/month
Starter: $29/month
Business: $79/month
Premium: $159/month
Save 20% on all Sellfy plans with NachoNacho.
PagecloudPagecloud start: $0/month
Starter: $39/month
Advanced: $69/month
Unlimited: $99/month
Get 15% cashback on all Pagecloud plans with NachoNacho.
WebflowStarter: $0/month
Standard: $42/month
Plus: $84/month
Advanced: $235/month
Get 30% cashback on the first year by subscribing to Webflow through the NachoNacho marketplace.
DripStarts at $39/monthSave 10% on all Drip plans with NachoNacho.
OmnisendFree: $0/month
Pro: $16/month
Standard: $59/month
Save 15% on all plans with NachoNacho.
AdCritterPlatform fee: $149/month + 1 free monthSave 30% on all AdCritter plans by subscribing through the NachoNacho marketplace.
Google AnalyticsFreeN/A
Audiense InsightsFree: $0/month
Audiense Insights: $1499/month
Save 25% on all plans Audiense Insights with NachoNacho.
HotjarBasic: $0/month
Plus: $39/month
Business: $99/month
Scale: Custom pricing
N/A
FindifyPremium: $499/month
Professional: $799/month
Enterprise: $1199/month
Save 15% on all Findify plans with NachoNacho.
SellbriteForever Free: $0/month
Pro 100: $29/month
Pro 500: $79/month
Pro 2K $179/month
Save 15% on all Sellbrite plans for the first year by subscribing through the NachoNacho marketplace.
SpocketFree: $0/month
Starter: $29/month
Pro: $49/month
Empire: $99/month
Get 20% cashback on all Spocket plans by subscribing through the NachoNacho SaaS marketplace.
PrettyDamnQuickStarter: $95/month
Standard: $495/month
Growth: $695/month
Get 25% cashback on all PrettyDamnQuick plans with NachoNacho.

Before we jump into the overview of each tool, let’s define what are ecommerce tools and what you can expect from them.

What is ecommerce software?

Ecommerce software is any tool that allows business owners to manage every aspect of their online stores more efficiently, from launch to customer acquisition. This includes website builders that support online payments, marketing tools to generate more customers online, and analytics platforms to get insights. 

All of the tools in this category are meant to help business owners sell online more efficiently. So no matter the type of products you’re selling, then the tools in this article will help.

Key features of ecommerce software

Payment gateways: A key element that can’t be missing in ecommerce stores is a payment gateway. This means that you’re able to accept payments directly in your store. If you’re looking for a website builder to help you launch an ecommerce site, you need to check if you can add a checkout to your site and if it accepts Visa, MasterCard, American Express, etc. You want a checkout that accepts as many payment systems as possible so you don’t miss any opportunity for a new customer. All of the ecommerce website builders we talk about in this article offer this feature.

Drag-and-drop builder: A drag-and-drop website builder is another essential feature in ecommerce website builders. The point of this type of tool is to allow anyone to design a functional and beautiful website without any development skills. And a drag-and-drop builder is the easiest way to do this. Make sure that when you’re looking at website builders you give each tool a try to see which drag-and-drop builder you’re most comfortable with.

SEO: Search engine optimization (SEO) is a must if you want your website to appear on the first page of search results when people look for the products you’re selling on Google. To achieve this, you need to follow the current best practices for SEO throughout your site. The good news is that some ecommerce tools offer SEO suggestions and tools to help you rank for more relevant keywords.

Scalability: Scalability in this context means that the ecommerce software you work with is able to handle your site’s growth and still remain affordable. This should be important to you because it could cost you a lot of extra money if you want to offer a lot of products.

Marketing tools: To grow your ecommerce business you need to have a marketing strategy. Whether, it’s email, social media, SEO, or ads, there is ecommerce marketing software that helps do these things more effectively. The marketing tools that we talk about in this guide were built for ecommerce stores so there are more features that perform especially well for this type of business.

Ecommerce website builders

These types of tools are meant to be the foundation of your online business. They allow you to start your ecommerce journey by helping you create a website that accepts payments, manage inventory, fulfill orders, and more.

Sellfy

Sellfy is an eCommerce website builder for creators that can help you set up an online store in 5 minutes. So if you’re a social media personality, photographer, musician, blogger, filmmaker, etc. and want to sell merchandise or any kind of digital product, Sellfy is just right for you. However, you can also sell physical products, so regular owners can also use Sellfy as an ecommerce website builder solution no matter your level of experience. There is no need for you to spend hours coding a website yourself to be able to sell online. With Sellfy, with a couple of clicks, you’ll have a fully customizable online store that’s ready to launch. 

Sellfy homepage screenshot

Sellfy pricing

Sellfy discount: Save 20% on all Sellfy plans with NachoNacho.

Free: $0/month
The free forever plan is great to try out the product. It gives you the ability to list up to 10 products in your store, including physical items, and print on-demand products. If you’re not sure what is print on-demand items, it basically means that you provide a design for a specific item—like a t-shirt— to Sellfy, and when someone makes an order, they print your design on the product and send it to the customer.

Starter: $29/month
Business: $79/month
Premium: $159/month

Pagecloud

Pagecloud is an easy-to-use ecommerce website builder with a simple process to start selling online. All you have to do is pick a pre-built template, enable ecommerce features, add your products, customize your template as much as you want, and you’re ready to publish. The ecommerce features we’re talking about include payment gateways (Visa, Mastercard, American Express, Discover, Apple Pay, and more) shopping cart, inventory management, coupons, discounts, shipping estimates, and more. With all of these features, you can offer the same experience as the top ecommerce sites in the world. 

Pagecloud homepage screenshot

Pagecloud pricing

Pagecloud discount: Get 15% cashback on all Pagecloud plans with NachoNacho.

These are the plans relevant to ecommerce:

Pagecloud start: $0/month
Pagecloud offers a free plan that you can use to create a 1-page website. This way you can try the platform, create the start of your site, and once you’re ready to scale, then you can subscribe to one of the paid plans.

Starter: $39/month
Advanced: $69/month
Unlimited: $99/month

Webflow

Webflow is a complete ecommerce solution and website builder that lets you create an online store in minutes. The easy-to-use interface gives you the freedom to customize even the smallest detail to create exactly the customer experiences you want. Sell any type of product you want, physical or digital, with custom delivery options, accept payments from over 200 countries, manage orders efficiently, and more. Plus, Pagecloud also gives you the marketing tools you need to attract new customers to your store. For example, a CMS for blogs, automated on-page SEO, and coupons.

Webflow homepage screenshot

Webflow pricing

Webflow discount: Get 30% cashback on the first year by subscribing to Webflow through the NachoNacho marketplace.  

Starter: $0/month

These are paid plans for ecommerce websites:

Standard: $42/month
Plus: $84/month
Advanced: $235/month

Ecommerce marketing tools

As you might imagine, this category of tools will help you get more customers through all your channels. So if you’re looking for tools to help you optimize your email marketing, social media strategy, and lead generation, this section is for you.

Drip

Drip is a powerful platform built for ecommerce brands that covers different needs. It allows you to create unique customer experiences through segmentation, personalization, automation, pop-ups, forms, and email marketing. So you can segment your audience based on their activity on your website and automatically add them in a cadence of pop-ups and emails that brings them to the checkout fast. Drip also offers advanced analytics that give you full visibility of your customer journeys. Use these insights, as well as Drip’s personalized guidance to boost your revenue.

Drip homepage screenshot

Drip pricing

Drip discount: Save 10% on all Drip plans with NachoNacho.

Pricing for Drip starts at $39/month and is based on the number of contacts you have in your system. The starting plan includes up to 2,500 contacts, unlimited email sends, and all of Drip’s features. Plus, you can try the platform for free with their 14-day trial.

Omnisend

Omnisend is an ecommerce marketing automation platform with powerful features to engage with your prospects and clients more effectively. You can use it to personalize email, SMS, and pop-ups to be shown just to a segment of your audience. This way you can target prospects better to get them to the finish line faster. And if you don’t want to build these cadences from 0, you can just select the pre-built workflow you like and save time. These pre-built workflows include sequences for welcoming subscribers, product abandonment, cart abandonment, cross-selling, order confirmation, and more.

Omnisend homepage screenshot

Omnisend pricing

Omnisend discount: Save 15% on all plans with NachoNacho.

All paid Omnisend plans are based on the number of contacts you need for your campaigns.

Free: $0/month
The free plan is great for businesses that want to give this tool a try. And the good thing it supports up to 250 contacts, 500 emails, 60 SMS, and 500 web push notifications. So you can do a lot while trying the platform.

Pro: Starts at $16/month
Standard: Starts at $59/month

AdCritter

Traditional TV commercials and billboards were not accessible to small businesses. But AdCritter makes these marketing strategies affordable so even with a small budget you can do great things. For example, you can run a TV ad only to the houses that are more likely to become customers. You can target your ads based on location, interest, behavior, and more. Another thing you can do with AdCritter is buying as little or as much time as you want to show your ad on digital billboards across your target cities. By renting just the days you want, this option becomes much more accessible and practical. Plus, you can also run digital ad campaigns on top websites.

AdCritter homepage screenshot

AdCritter pricing

AdCritter discount: Save 30% on all AdCritter plans by subscribing through the NachoNacho marketplace.

Platform fee: $149/month with 1 month free
Ad spend: Depends on your budget

Ecommerce analytics tools

These types of tools allow businesses to get advanced insights into their customer to optimize their whole experience. So check out these ecommerce analytics tools if you want to gain a deeper understanding of your customers and prospects.

Google Analytics

Google Analytics is a must when it comes to analyzing your audience. This easy-to-integrate platform gives you the ability to track how much traffic you receive, the characteristics of these visitors, where they came from, their activity on your website, and more. All of this information can help you identify your strong points and areas of improvement.

Google Analytics homepage screenshot

Google Analytics pricing

Google Analytics is a free service that you can start using right away. The platform also offers a paid plan called Google Analytics 360 with advanced features. However, this is a plan for enterprise companies that requires advanced tracking. For an ecommerce store, the free tool is more than enough.

Audiense Insights

Audiense Insights is a platform that can help you identify exactly who is your audience, their interests, and the best way to reach them. Easily create reports that tell you who is your audience, their demographics, values, affinities, and more so you can make more informed decisions. Once you have this information, within the platform you can see what is the best media strategy to target your audience.

Audiense Insights homepage screenshot

Audiense Insights pricing

Audiense Insights discount: Save 25% on all plans Audiense Insights with NachoNacho.

Free: $0/month
The free plan only gives you a limited version of the platform with basic community analytics. But it will help you decide if the platform is right for your business.

Audiense Insights: $1499/month

Hotjar

Hotjar is one of the most popular tools to understand customer behavior. With Hotjar, it’s possible to create heatmaps to track the movement of people on your website pages. They help you see what areas of your website are more interesting to people. You can also record individual user sessions so you know exactly how people interact with your site. All of this information is key to making improvements in conversions. 

Hotjar homepage screenshot

Hotjar pricing

Basic: $0/month
Plus: $39/month
Business: $99/month
Scale: Custom pricing

Other ecommerce software

There are plenty of tools out there to optimize your ecommerce store. These are some of the best ones that you should know about.

Findify

This tool was built to optimize a key element of any ecommerce store, the search. People use it to find just what they want, but the default search features do not always come up with the best results. Findify uses AI to provide a much more precise search experience. Findify also analyzes the behavior of customers to recommend the best products for them.

Findify homepage screenshot

Findify pricing

Findify discount: Save 15% on all Findify plans with NachoNacho.

Premium: $499/month
Professional: $799/month
Enterprise: $1199/month

Sellbrite

If you want to sell on Amazon, eBay, Etsy, Shopify, or any other ecommerce platform at the same time, Sellbrite is just the tool for you. It helps you manage and automatically sync all your inventory across all channels. This way you don’t need to update every platform manually. By selling on different platforms, and not only on your website, you automatically expand your reach to millions of users already using them.

Sellbrite homepage screenshot

Sellbrite pricing

Sellbrite discount: Save 15% on all Sellbrite plans for the first year by subscribing through the NachoNacho marketplace.

FOREVER FREE: $0/month
PRO 100: $29/month
PRO 500: $79/month
PRO 2K: $179/month

In addition to the Free Forever plan, users also get free unlimited access to the platform for 30 days.

Spocket

Spocket is a dropshipping software that helps entrepreneurs and brands find the best dropshipping suppliers in the US and EU. Shipping times and quality is hard to manage when all your dropshipping suppliers are based in other countries you don’t live in or your customers. With suppliers near you, your brand can offer very short delivery times and guarantee a level of quality in your products. Spocket connects you with those suppliers.

spocket homepage screenshot

Spocket pricing

Spocket discount: Get 20% cashback on all Spocket plans by subscribing through the NachoNacho SaaS marketplace.

14-day free trial

Free: $0/month
Starter: $29/month
Pro: $49/month
Empire: $99/month

PrettyDamnQuick

PrettyDamnQuick is a platform that can help you ensure you deliver your products when promised. With this tool, it’s easy to manage all orders no matter if you’re using delivery services, 3PL or couriers.

PrettyDamnQuick homepage screenshot

PrettyDamnQuick pricing

PrettyDamnQuick discount: Get 25% cashback on all PrettyDamnQuick plans with NachoNacho.

Starter: $95/month
Standard: $495/month
Growth: $695/month

What does ecommerce software do?

Ecommerce software are tools built to help brands launch, manage, and scale their ecommerce stores. This includes building a website that displays products and accepts payments, fulfilling orders, creating marketing campaigns, tracking customer behavior, managing inventory, improving shipping times, and more.

How much does ecommerce software cost?

Ecommerce tools offer a wide range of prices and plans that can go anywhere from $0 to thousands. Plus, through NachoNacho you can get huge discounts of up to 30%. But it really depends on the size of your business, so to give you an idea of the prices you can expect, here are the costs of all the products we talked about in this guide. 

Ecommerce softwarePricingDiscount
SellfyFree: $0/month
Starter: $29/month
Business: $79/month
Premium: $159/month
Save 20% on all Sellfy plans with NachoNacho.
PagecloudPagecloud start: $0/month
Starter: $39/month
Advanced: $69/month
Unlimited: $99/month
Get 15% cashback on all Pagecloud plans with NachoNacho.
WebflowStarter: $0/month
Standard: $42/month
Plus: $84/month
Advanced: $235/month
Get 30% cashback on the first year by subscribing to Webflow through the NachoNacho marketplace.
DripStarts at $39/monthSave 10% on all Drip plans with NachoNacho.
OmnisendFree: $0/month
Pro: $16/month
Standard: $59/month
Save 15% on all plans with NachoNacho.
AdCritterPlatform fee: $149/month + 1 free monthSave 30% on all AdCritter plans by subscribing through the NachoNacho marketplace.
Google AnalyticsFreeN/A
Audiense InsightsFree: $0/month
Audiense Insights: $1499/month
Save 25% on all plans Audiense Insights with NachoNacho.
HotjarBasic: $0/month
Plus: $39/month
Business: $99/month
Scale: Custom pricing
N/A
FindifyPremium: $499/month
Professional: $799/month
Enterprise: $1199/month
Save 15% on all Findify plans with NachoNacho.
SellbriteForever Free: $0/month
Pro 100: $29/month
Pro 500: $79/month
Pro 2K $179/month
Save 15% on all Sellbrite plans for the first year by subscribing through the NachoNacho marketplace.
SpocketFree: $0/month
Starter: $29/month
Pro: $49/month
Empire: $99/month
Get 20% cashback on all Spocket plans by subscribing through the NachoNacho SaaS marketplace.
PrettyDamnQuickStarter: $95/month
Standard: $495/month
Growth: $695/month
Get 25% cashback on all PrettyDamnQuick plans with NachoNacho.

What are the benefits of using ecommerce software?

These are some of the main benefits you can get from using ecommerce software:

Launch a website in minutes: Many people still think that building a website on their own for their business is impossible. However, this is no longer the case. You don’t need to hire developers or spend a lot of time and money. All you need to do is use an ecommerce website builder. With this type of no-code software, all you need to do is select a template, customize your design, and add your products. These tools offer a drag-and-drop builder where it’s easy to customize even the smallest detail. Plus, they usually offer a small business plan, so it’s much more affordable than hiring a full-time developer. 

Attract more visitors to your online store: Ecommerce marketing software help brands optimize their marketing strategy to get more people in the door. With these tools, you can take your inbound and outbound marketing to the next level. For example, some of these platforms help you build a blog section on your website and automatically improve your SEO. This results in your site ranking for more keywords and attracting more visitors through Google. Or if you want to launch ad campaigns on multiple channels, these tools can help you.

Get more sales: Getting website visitors to convert into paying customers can be a challenge for many ecommerce businesses. Fortunately, there are plenty of methods to improve this area. Ecommerce tools can give you the power to create effective customer journeys that end in a purchase. For example, you can segment your audience based on their interests and then automatically enroll them in a sequence of emails, SMS messages, and pop-ups with custom recommendations.

Get more repeated purchases: Once a person becomes a customer, you’ve done the hardest part. However, driving repeated purchases can also be challenging. With ecommerce software, you can personalize customer experiences with custom recommendations and messaging that motivate new purchases.

Manage inventory and shipping efficiently: When you’re selling across different platforms like Shopify, Amazon, and eBay at the same time, inventory management can get messy. And that’s because it involves manually updating all this information one site at a time. Another issue that can come up is long delivery dates that affect your customer satisfaction. With some of the tools we mentioned in this guide, you can manage inventory from one platform and reduce your shipping times, even when you’re dropshipping.

Do you need ecommerce software?

No matter the stage in which you are in your ecommerce journey, you will need help from some tools. When you decide to start an online store, you will need a website builder if you don’t want to hire a developer for a few weeks at least. 

And even if you already have a website, ecommerce marketing software can help you drive awareness and convert more customers. Ecommerce analytics tools help you understand your customers better so you can come up with better strategies to engage.

If you’re planning on dropshipping, you can use a tool to find suppliers in your country and optimize delivery dates. 

With that in mind, if you want to start selling online or sell more, you can use one of these tools.

To give you an idea of the current situation in the ecommerce industry, check out these statistics:

Which ecommerce software is best for you?

To make the best decision, first, establish what is it that you want to achieve. Build a better website? Get more sales? Start an email marketing campaign? Once you determine this, make sure you look at all the options available and try multiple tools. This will help you know which tool will have the biggest impact on your business. 

Finally, once you’re ready to make a decision, remember to subscribe through the NachoNacho marketplace to get discounts. Why not spend less for a tool you will subscribe to anyway? 

And that’s it! Check out the tools in this guide and start selling online better.

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