Optimize Your Ads Like a Pro (With AI)
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AI is rapidly transforming the way we think about digital advertising, but it’s not about replacing humans. Here are practical insights on how you can work with AI to get better results, stay relevant, and build smarter campaigns.
Smarter Ads, Less Effort: How to Optimize with AI
🔁 Don’t Replace, Enhance
AI tools shine when used as assistants, not replacements. While it’s tempting to rely on generative AI to pump out ad copy or creatives, audiences can often tell when something feels too artificial.
The sweet spot?
Let human creativity lead and let AI handle the heavy lifting in the background (think: campaign building, platform distribution, and report generation).
Use Adease.io (25% off on NachoNacho) to help with automatic audience targeting, AI-generated ad copy, interest insights with real performance benchmarks, and build ads based on simple prompts.
📊 Automate for Efficiency, Not for Everything
AI isn’t just for making content It can streamline internal processes. Upload your campaign brief, and AI can help with targeting, objectives, and budget allocation across platforms.
But there’s a caveat: results won’t be instant.
AI-enhanced marketing is a learning curve, not a magic wand. Start by using AI to complement your existing funnel strategy, not replace it.
🎯 Focus on the Right KPIs
One of the most common mistakes in digital advertising is optimizing for the wrong metrics.
AI can help identify which KPIs matter most at different stages of the funnel (awareness, consideration, and conversion) and ensure your campaign goals actually align with business outcomes.
- Awareness: Impressions, CPM (cost per 1,000 views), and video view rates.
- Consideration: CTR (click-through rate), CPC (cost per click), time on site, and page views per session.
- Conversion: Cost per conversion, ROAS (return on ad spend), and lead quality scores.
🔮 What’s Trending in 2025
While AI and automation dominate the conversation, two other trends are shaping modern marketing:
- Integrated Cross-Channel Campaigns: Advertisers are moving away from siloed platform strategies and leaning into holistic, cross-channel PPC campaigns that coordinate messaging across Google, Meta, TikTok, LinkedIn, and even retail media networks.
- Conversational Ads and Chatbot Integration: With engagement becoming just as important as clicks, conversational PPC is on the rise. Ads that lead directly into AI-powered chat experiences are helping brands qualify leads, answer objections, and personalize offers in real time.
These insights were part of a discussion on a recent webinar between NachoNacho’s Marketing Lead, Andy Karuza, and Adease.io Founder, Jules Skinner. Click below to check out the full conversation.
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Best,
The NachoNacho Team
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