Things Businesses Get Wrong About GTM

ByAndres Muñoz Last updated:

Everyone talks GTM. Few actually do it right. GTM strategy is not just about having data and automated personalization. It’s about knowing what to do with the data and using it where it truly matters.

With the right strategy and tools you can reach leads faster, test campaigns quicker, and scale what works without wasting time or budget.

Here are the main pitfalls teams fail at when planning their GTM strategy and how to do it right.

Things Businesses Get Wrong About GTM

📊 Dashboards ≠ Insights

Most teams think they need better dashboards, but the real issue is data orchestration. Clean, connected data is the foundation. Without it, no dashboard will save you.

How to fix it:

  • Normalize and stitch data before visualizing it.
  • Define your own KPIs and metrics that actually reflect your goals.
  • Skip straight to tools like Revlitix only after your data layer is solid. Or use them to automate the entire process.

📉 Most Companies Don’t Know What’s Working

A fast way to clarify your GTM strategy:

  • List your campaigns, costs, and returns in a spreadsheet.
  • Kill what’s clearly underperforming.
  • Tweak what’s uncertain.
  • Double down on what’s working.
  • Know how many emails, calls, and demos it takes to hit your goals and track those metrics by persona, territory, and channel.

This simple review can save you thousands and set the stage for scalable growth.

🛠️ Build a Smarter GTM Stack (Without Overspending)

Your GTM motion is only as strong as the tools behind it. But you don’t need a massive budget to get started.

Two tools to consider:

  • Dripify (20% off) – A LinkedIn & email automation tool that helps you generate leads without manual outreach.
  • Taja (30% off)- Organic growth is also key for GTM. With Taja you can auto-generate and schedule dozens of social media videos from a single video.
  • Smartreach AI (40% off) – Get intent signals, verified leads, and personalized outreach, all in one.
  • Ayzeo (30% off) – Everyone is trying to figure out how to show up on ChatGPT, Gemini, and Perplexity. Ayzeo does just that. 
  • Apollo (15% off) – A sales intelligence platform for finding, enriching, and engaging leads with precision.
  • PhantomBuster (25% off) – A no-code growth automation platform to scrape data, run sequences, and automate workflows across multiple platforms.
  • Revlitix (50% off) – A GTM intelligence platform for orchestrating your sales, marketing, and RevOps data, forecasting outcomes, and getting AI-powered recommendations.

All of these tools are available on the NachoNacho B2B SaaS marketplace, with massive exclusive deals to scale your GTM strategy efficiently.

🎯 Improve Your GTM Strategy

Check out our recent NachoTuesday webinar featuring Madhu Puranik, Founder of Revlitix to learn more about how to eliminate blind spots for sales success from your GTM strategy. Click below to watch the full video.

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