How to win in email marketing

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Email Marketing and GTM Success in 2025 and Beyond

Email marketing remains a powerhouse for ROI, but the rules are changing. Here’s what you need to know to stay ahead:

1. Inbox Placement is the New Revenue Driver

• Why it matters: Getting emails into the inbox directly impacts revenue. Even slight improvements in deliverability can boost engagement and conversions.
• The challenge: Spam filters are smarter, and outdated tactics (like mass blasts) no longer work.

2. Specialization is Non-Negotiable

Gone are the days of juggling all marketing channels. Email marketing now demands micro-specialization:

• Focus on niches (e.g., B2B cold outreach, lifecycle campaigns).
• Use tools like InboxAlly (15% off on NachoNacho) to mimic real human engagement (opens, clicks, replies) and build long-term trust with providers. 

3. Cold Emailing is Harder Than Ever

Response rates have plummeted to 2–3% for cold campaigns.

Winning tactics:

• Prioritize highly targeted lists over spray-and-pray.
• Use “seed lists” to trigger early engagement (InboxAlly’s AI-powered seeds boost inbox placement by 80–90%).
• Throttle sends over 2+ hours to avoid spam traps.

4. Authenticity Is Better Automation

AI-generated content is a double-edged sword: Providers like Google now detect and deprioritize robotic emails.

• Winning mindset: Write like a human. Use text-based emails, personalized offers, and tie messages to user actions (e.g., app activity). Custom coded email templates are a great way to bring these ideas to life with personalization based on user actions and app activity.

5. Google & Yahoo’s Spam Rules

• Authentication is king: Ensure SPF, DKIM, and DMARC are configured.
• Brand alignment: Providers track sender reputation across domains/IPs. Poorly authenticated emails land in spam, even with good content.

6. Actionable Tips for 2025 and Beyond

• Start slow: Warm up domains/IPs with engaged users first.
• Integrate email with your product: Trigger emails based on user behavior (e.g., app logins, feature usage).
• Test, test, test: Use tools like InboxAlly to monitor placement and adjust content/sending patterns.

These insights were part of a larger conversation our Marketing Lead, Andy Karuza, had with InboxAlly Co-Founder Shubhneet Goel, and email strategist, Adrian Williams on a recent webinar. Check out the full conversation below!

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